Meet Shima

We're giving you fresh stylish looks combined with the benefits of Augmented Reality

Alpha: How the evolution begins

An limited time offer that gets you access, influence, and keeps you at the front of the line.


Details that others will see.... You'll feel good about it

Fresh looks

Any frame style possible. We're starting with four*.

half & half

inifinite loop

mister DJ


*Pre-production eyewear shown. Actual eyewear may vary.

Available in your prescription (at no extra charge)

no prescription

single vision

multifocal progressive

50/50 Weight Balance

Stays on your face. Won't lean or sag to one side.

other products

shima by LAFORGE


Augmented, not interrupted


A speed sensitive feature that curates content to the correct context.

  • Get turn-by-turn directions
  • Estimated time of arrival
  • Current Street
  • Preview of upcoming turns
  • Powered by the map app of your choice
  • Mutes most other notifications
  • View notifications
  • Control and listen to your music
  • View date & time
  • Use 3rd Party Widgets
  • Use teleprompter
  • Caller ID
  • Take a picture*
  • Record Vine videos*

         *available on Beta Bold

  • View running and cycling routes
  • Step counter
  • View number of floors climbed
  • Miles ran or walked
  • View performance data from other wearables*
  • Virtually race yourself or friends*

*available on Beta models

Phantom Display™

Always in focus, no matter where you look.

other products

shima by LAFORGE


At about 28 grams, shima weighs the same as most prescription eyewear from Warby Parker.


Our digital eyewear runs mods that let you see content on our Phantom Display. Mods talk to apps on your iOS and Android devices. 

3rd-Party developers will be able to release mods at beta.

Intelligent Execution

Optics designed to keep you looking straight ahead

other products

shima by LAFORGE

how you look when you wear it