meet shima
Meet Shima
We're giving you fresh stylish looks combined with the benefits of Augmented Reality
Alpha: How the evolution begins
A limited time offer that gives you access and influence, and keeps you at the "front of the line"
Design
You'll feel good about the details others will see
Fresh looks
We're starting with four* frames, but virtually any style is possible.
half & half
infinite loop
mister DJ
heartbreaker
*Images show pre-production eyewear. Actual eyewear may vary.
Available in your prescription (at no extra charge)
no prescription
single vision
multifocal progressive
50/50 Weight Balance
Shima stays on your face, and won't lean or sag to one side.
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shima by LAFORGE
Technology
Augmented, not interrupted
LAFORGE DNA™
A speed-sensitive feature that curates content in the correct contexts.
Drive mode:
- shows turn-by-turn directions
- estimates time of arrival
- displays current street
- previews upcoming turns
- works with the map app of your choice
- mutes most other notifications
In normal mode, you can:
- view notifications
- control and listen to your music
- view date & time
- use 3rd Party Widgets
- use teleprompter
- view Caller ID
- take a picture*
- record Vine videos*
*available on Beta Bold
In active mode, you can:
- View running and cycling routes
- Use step counter
- View number of floors climbed
- View miles ran or walked
- View performance data from other wearables*
- Virtually race yourself or friends*
*available on Beta models
Phantom Display™
Always in focus, no matter where you look
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shima by LAFORGE
Lightweight
At about 28 grams, shima weighs the same as most prescription eyewear from Warby Parker.
Mods
Our digital eyewear runs mods that let you see content on our Phantom Display. Mods talk to apps on your iOS and Android devices.
3rd-Party developers will be able to release mods on Beta Bold.
Intelligent Execution
Optics designed to keep you looking straight ahead
other products
shima by LAFORGE